match each variable types with its description: variables: Process input variable, Process output variable, Critical to quality, Key process output variable, Key process intput variable, description (a) a product or process requirement that is no matter to the customer (b) a product or process knob or control that affects characteristics of importance to the customer (c) a product or process knob or control that has no impact on the process (d) a product or process requirement that must be present to make the customer happy but that the customer does not know to explicitly specify (e) a product or process requirement specifically requested by the customer
match each variable types with its description: variables: Process input variable, Process output variable, Critical to quality, Key process output variable, Key process intput variable, description (a) a product or process requirement that is no matter to the customer (b) a product or process knob or control that affects characteristics of importance to the customer (c) a product or process knob or control that has no impact on the process (d) a product or process requirement that must be present to make the customer happy but that the customer does not know to explicitly specify (e) a product or process requirement specifically requested by the customer
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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match each variable types with its description: variables: Process input variable, Process output variable, Critical to quality, Key process output variable, Key process intput variable, description (a) a product or process requirement that is no matter to the customer (b) a product or process knob or control that affects characteristics of importance to the customer (c) a product or process knob or control that has no impact on the process (d) a product or process requirement that must be present to make the customer happy but that the customer does not know to explicitly specify (e) a product or process requirement specifically requested by the customer
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