How would you try to fix this situation? What would you try to do to make the customer happy? Write a response to the customer that addresses their concerns

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine you are the sales manager at a cell phone store. You recently read a customer review that said Steve, one of your salespeople, aggressively sold the customer a phone that cost more money than he originally wanted to spend. The customer said they reluctantly bought the phone, and now they are unhappy with how it works.

When you talk to Steve about the customer review, he says the customer showed interest in the more expensive phone and was happy with his purchase when he left the store.

This is a case of a contradiction in perspectives. You know Steve is not an aggressive salesperson, but he can get excited when selling a product he believes in. And, the customer is clearly not happy with their purchase.

How would you try to fix this situation? What would you try to do to make the customer happy? Write a response to the customer that addresses their concerns.

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