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- Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?
- What is the buy-write index? No palgiarism.Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesSelect any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. explain elaborately
- Is it right for marketers to track consumer purchases?(1) Are there any products or brands you are so loyalto that you will purchase them at almost any price?Will you accept less expensive substitutes? (2) Haveyou ever purchased something simply because it wason sale? Why or why not?How does the availability heuristic impact decision-making processes in the context of information overload?
- Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer: What was your motive for purchasing the product? Explain in detail why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations in details with relevant examples.Prepare a list of five products purchased by your family. Indicate who is the information gatherer, the influencer the decision maker, the purchaser and the user.Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.