Compute for the annualized purchase frequency given the following; total number of respondents is 100. 10 will buy everyday, 20 will buy twice a week, 30 will buy twice a month, 10 will buy once a month. 10 will buy as the need arises. 10 will buy depending on the budget. 10 will buy whenever convenient. The annualize purchase frequency in this scenario is _____. (The answer should be rounded up.)
Compute for the annualized purchase frequency given the following; total number of respondents is 100. 10 will buy everyday, 20 will buy twice a week, 30 will buy twice a month, 10 will buy once a month. 10 will buy as the need arises. 10 will buy depending on the budget. 10 will buy whenever convenient. The annualize purchase frequency in this scenario is _____. (The answer should be rounded up.)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Compute for the annualized purchase frequency given the following; total number of respondents is 100. 10 will buy everyday, 20 will buy twice a week, 30 will buy twice a month, 10 will buy once a month. 10 will buy as the need arises. 10 will buy depending on the budget. 10 will buy whenever convenient. The annualize purchase frequency in this scenario is _____. (The answer should be rounded up.)
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps with 3 images
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning