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Help me with a summary with this case

Help me with a summary with this case

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CASE Companies Partner to Promote Active Work Cultures Medical research shows that sitting for extensive periods of time at work can be detrimental to employee well- being. Studies indicate that sedentary individuals can suffer higher rates of heart and cardiovascular issues, re- duced decision-making efficiency, and higher incidences of diabetes and over 30 chronic ailments. Research also shows that exercise can only partially compensate for sit- ting too much throughout the day. Consequently, there is a growing need to address this chronic health issue in organizations. One solution that directly addressed this challenge is “activity-permissive" workstations and worksites that af- ford employees opportunities to be more active while they complete their work. Examples include desks that can be elevated so that workers are able to stand while typing and performing other administrative activities. Another varia- tion to the theme involves treadmill desks, which enable em- ployees to walk while being busy at their workstations. Bike desks provide similar health benefits, enabling workers to cycle while taking care of their responsibilities. Other spe- cialized furniture and accessories can also be used, including cushioned floor mats for stretching and exercise, elliptical machines that can be placed under desks, and chairs that encourage people to move around. Use of these devices in workspaces is becoming more common as wellness profes- sionals are finding that they increase individual mental ef- ficiency, job performance, and workplace morale. They can also reduce generalized sickness and injuries among work- ers, as well as enhance recruiting because talented job candi- dates are often interested in wellness initiatives. Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Leaming reserves the right to remove additional content at any time if subsequent rights restrictions require it. CHAPTER 13 Risk Management and Worker Protection 485 Several companies manufacture these specialized desks, workstations, and devices. Located in Coppell, Texas, Varidesk manufacturers platforms that are placed on top of office desks and can be elevated so that employees stand while doing their work. The costs of these devices range from almost $200 to about $800. LifeSpan, located in Salt Lake City, Utah, manufactures both bike desks and treadmill desks, with costs ranging from $1,000 to $2,000. Grand Rap- ids, Michigan-based Steelcase Inc. manufactures complete sit-stand desks, and these items range in price from several thousand dollars up to $5,000. Despite the costs of these devices, many companies re- alize the benefits of their use. For instance, Zillow Group purchased sit-stand desks and treadmills for its workforce of 2,600 employees and found that they decreased individ- ual work stress and made the company more attractive as an employer; health claims have also decreased and worker engagement has improved. Humana, the health insurance firm located in Louisville, Kentucky, placed sit-stand and treadmill desks in many of its offices, which has resulted in increased employee engagement and retention.88 QUESTIONS 1. What are some of the major benefits of using office fur- niture and workstations to promote employee health? Are there any associated challenges? 2. What rewards might be offered to employees for using sit-stand desks and treadmills to promote fitness in the workplace? How could you further motivate them to fo- cus on these health and wellness initiatives? 3. Using Zillow Group and Humana as examples, how would you promote health and wellness by encourag- ing employees to be more active? What kinds of results would you expect to see?
Transcribed Image Text:CASE Companies Partner to Promote Active Work Cultures Medical research shows that sitting for extensive periods of time at work can be detrimental to employee well- being. Studies indicate that sedentary individuals can suffer higher rates of heart and cardiovascular issues, re- duced decision-making efficiency, and higher incidences of diabetes and over 30 chronic ailments. Research also shows that exercise can only partially compensate for sit- ting too much throughout the day. Consequently, there is a growing need to address this chronic health issue in organizations. One solution that directly addressed this challenge is “activity-permissive" workstations and worksites that af- ford employees opportunities to be more active while they complete their work. Examples include desks that can be elevated so that workers are able to stand while typing and performing other administrative activities. Another varia- tion to the theme involves treadmill desks, which enable em- ployees to walk while being busy at their workstations. Bike desks provide similar health benefits, enabling workers to cycle while taking care of their responsibilities. Other spe- cialized furniture and accessories can also be used, including cushioned floor mats for stretching and exercise, elliptical machines that can be placed under desks, and chairs that encourage people to move around. Use of these devices in workspaces is becoming more common as wellness profes- sionals are finding that they increase individual mental ef- ficiency, job performance, and workplace morale. They can also reduce generalized sickness and injuries among work- ers, as well as enhance recruiting because talented job candi- dates are often interested in wellness initiatives. Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Leaming reserves the right to remove additional content at any time if subsequent rights restrictions require it. CHAPTER 13 Risk Management and Worker Protection 485 Several companies manufacture these specialized desks, workstations, and devices. Located in Coppell, Texas, Varidesk manufacturers platforms that are placed on top of office desks and can be elevated so that employees stand while doing their work. The costs of these devices range from almost $200 to about $800. LifeSpan, located in Salt Lake City, Utah, manufactures both bike desks and treadmill desks, with costs ranging from $1,000 to $2,000. Grand Rap- ids, Michigan-based Steelcase Inc. manufactures complete sit-stand desks, and these items range in price from several thousand dollars up to $5,000. Despite the costs of these devices, many companies re- alize the benefits of their use. For instance, Zillow Group purchased sit-stand desks and treadmills for its workforce of 2,600 employees and found that they decreased individ- ual work stress and made the company more attractive as an employer; health claims have also decreased and worker engagement has improved. Humana, the health insurance firm located in Louisville, Kentucky, placed sit-stand and treadmill desks in many of its offices, which has resulted in increased employee engagement and retention.88 QUESTIONS 1. What are some of the major benefits of using office fur- niture and workstations to promote employee health? Are there any associated challenges? 2. What rewards might be offered to employees for using sit-stand desks and treadmills to promote fitness in the workplace? How could you further motivate them to fo- cus on these health and wellness initiatives? 3. Using Zillow Group and Humana as examples, how would you promote health and wellness by encourag- ing employees to be more active? What kinds of results would you expect to see?
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