Course Project Overview Introduction The Course Project is divided into three deliverables. This Course Project will assist the student in utilizing the concepts in this class, assignments, textbook, and instruction by your professor by doing a thorough analytical and in-depth review of organizational change. The first deliverable involves a comprehensive assessment of using images of change in a complete analysis. This assignment will give you the experience of working with change images, how to recommend and structure implementing a change in an organization, and how to apply human resource management competencies. The second deliverable will involve selecting a diagnostic model that can be used for the chosen organization. This part of the Course Project allows for demonstrating a strategic leadership perspective. The final deliverable will culminate in the art of communicating the change and how it aligns with the workplace environment and culture, along with how it will assist in exceeding the organization's goals. Be sure to reach each deliverable in its entirety. Course Project deliverables are due by Sunday of Weeks 3, 5, and 7. It is necessary to begin working on your project as quickly and as early as possible. An essential part of any change project is how the change is communicated to the organization, the change agents, the line workers, the customers, and the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects and personnel and management concerns. Perhaps the most challenging part of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this. This project piece has two parts. Select one of the communication components the organization would have distributed due to the change, and write the communication in a Word document (either the text or the script if the communication would have been oral).  You may select to complete an interoffice memo, press release, employee or customer newsletter, corporate email update, or even record a business update using the voiceover feature in PowerPoint. Use your creativity to communicate the message. Consider the form of media you use based on the appropriateness of the message. Your instructor will grade this based on how well it relates to the audience and stakeholder group to which it is intended. Ensure you create your original communication document, not one previously used by an organization. The real-world aspect of this project is that you will write an analysis of the company's communication of the changes by the company. For this section of the project, please analyze any media, news, or other communications that explain the change in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Course Project Overview

Introduction

The Course Project is divided into three deliverables. This Course Project will assist the student in utilizing the concepts in this class, assignments, textbook, and instruction by your professor by doing a thorough analytical and in-depth review of organizational change. The first deliverable involves a comprehensive assessment of using images of change in a complete analysis. This assignment will give you the experience of working with change images, how to recommend and structure implementing a change in an organization, and how to apply human resource management competencies. The second deliverable will involve selecting a diagnostic model that can be used for the chosen organization. This part of the Course Project allows for demonstrating a strategic leadership perspective. The final deliverable will culminate in the art of communicating the change and how it aligns with the workplace environment and culture, along with how it will assist in exceeding the organization's goals. Be sure to reach each deliverable in its entirety.

Course Project deliverables are due by Sunday of Weeks 3, 5, and 7.

It is necessary to begin working on your project as quickly and as early as possible.

An essential part of any change project is how the change is communicated to the organization, the change agents, the line workers, the customers, and the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects and personnel and management concerns. Perhaps the most challenging part of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.

This project piece has two parts.

  1. Select one of the communication components the organization would have distributed due to the change, and write the communication in a Word document (either the text or the script if the communication would have been oral).
  2.  You may select to complete an interoffice memo, press release, employee or customer newsletter, corporate email update, or even record a business update using the voiceover feature in PowerPoint. Use your creativity to communicate the message.
  3. Consider the form of media you use based on the appropriateness of the message. Your instructor will grade this based on how well it relates to the audience and stakeholder group to which it is intended. Ensure you create your original communication document, not one previously used by an organization.
  4. The real-world aspect of this project is that you will write an analysis of the company's communication of the changes by the company. For this section of the project, please analyze any media, news, or other communications that explain the change in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
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