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INTRODUCTION TO THE ASSIGNMENT • This assignment consists of ONE research-based question. Your organisation wants to keep up with global marketing trends and is looking at revising their marketing strategy. They have asked you to conduct research on the impact that digital marketing can have on an organisation. Compile a research proposal for the research project you would like to undertake.

INTRODUCTION TO THE ASSIGNMENT • This assignment consists of ONE research-based question. Your organisation wants to keep up with global marketing trends and is looking at revising their marketing strategy. They have asked you to conduct research on the impact that digital marketing can have on an organisation. Compile a research proposal for the research project you would like to undertake.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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INTRODUCTION TO THE ASSIGNMENT This assignment consists of ONE research-based question. Your organisation wants to keep up with global marketing trends and is looking at revising their marketing strategy. They have asked you to conduct research on the impact that digital marketing can have on an organisation. Compile a research proposal for the research project you would like to undertake.
Transcribed Image Text:INTRODUCTION TO THE ASSIGNMENT This assignment consists of ONE research-based question. Your organisation wants to keep up with global marketing trends and is looking at revising their marketing strategy. They have asked you to conduct research on the impact that digital marketing can have on an organisation. Compile a research proposal for the research project you would like to undertake.
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