The pain reliever medicine, Analgesia-T manufactured by CPC Company is a well-known analgesic that provides relief from pain and serves as a palliative to people worldwide. However, in the 1980s, several persons died after taking capsules of the well-known medicine. It was found out, that the medicines contained cyanide, a highly poisonous, white crystalline element accidentally mixed with the medicines because of factory defect. The sister company of CPC, the Jackson Company took the initiative and without delay, made steps to resolve the problem. It readily ordered the retrieval of the product from the market. Be that as it may, the company lost about $100M dollars by recalling more than 31 million bottles of Analgesia-T. The Jackson Company made all efforts to launch an information campaign in order to allay the fear of the consumers. The company ran a continuous media campaign and a toll-free customer care hotline. Millions of capsules were tested by reliable agencies and the company offered to reimburse the amount of the medicines thrown away by the customers. Even the company president made an appearance on television in an effort to assure customers that the company has taken several steps to ensure that the medicine reach them safe and free of poison. The company likewise pioneered in introducing the tamper-proof medicine seal that has become the standard in the pharmaceutical industry most of which now has "tamper resistant for your protection" printed on its blister packs. In all of these actions, the means of recalling the medicines from the market has been the most effective action taken by the Jackson Company. It may have lost millions of dollars, but the intention gave the consumers and its employees across the world, a clear indication of how the company upholds its doctrine, "that they are primary responsible for their customers." It is this credo that made them believe that they have taken the best actions necessary. And truly, after only two months since the crisis, the company was able to recover 80% sales of the medicine. Questions: 1. it is important for the Jackson Company to hold on to its credo? 2. The actions taken by Jackson Company support many areas of Corporate Social Responsibility, what are these? 3. other suggestions you can give Jackson Company in order to assist its sister company CPC?