Do you feel that channels of distribution and physical distribution management are sufficiently linked to warrant a combined grouping under ‘place’? Evaluate the importance of a fully integrated physical distribution system (business logistics system) to the successful application of the marketing concept within the firm. Explain the concepts of time and place utility in the context of both channels and physical distribution. How does the ‘level of service’ experienced by the customer relate to the distribution element of marketing? Use examples to illustrate the points made.
Do you feel that channels of distribution and physical distribution management are sufficiently linked to warrant a combined grouping under ‘place’? Evaluate the importance of a fully integrated physical distribution system (business logistics system) to the successful application of the marketing concept within the firm. Explain the concepts of time and place utility in the context of both channels and physical distribution. How does the ‘level of service’ experienced by the customer relate to the distribution element of marketing? Use examples to illustrate the points made.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you feel that channels of distribution and physical distribution management are sufficiently linked to warrant a combined grouping under ‘place’? Evaluate the importance of a fully integrated physical distribution system (business logistics system) to the successful application of the marketing concept within the firm. Explain the concepts of time and place utility in the context of both channels and physical distribution. How does the ‘level of service’ experienced by the customer relate to the distribution element of marketing? Use examples to illustrate the points made.
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