Describe how traditional competencies of firms, e.g., staffing, marketing, and R&D, have been tested in the digital age and how these competencies are being revisited. In your answer, comment on (a) the identity and context of firms and (b) the ways in which technology is leveraged to support evolved identities and contexts.
Describe how traditional competencies of firms, e.g., staffing, marketing, and R&D, have been tested in the digital age and how these competencies are being revisited. In your answer, comment on (a) the identity and context of firms and (b) the ways in which technology is leveraged to support evolved identities and contexts.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe how traditional competencies of firms, e.g., staffing, marketing, and R&D, have been tested in the digital age and how these competencies are being revisited. In your answer, comment on (a) the identity and context of firms and (b) the ways in which technology is leveraged to support evolved identities and contexts.
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