what is the key brand message behind Chick-fil-A’s “Eat Mor Chikin” campaign?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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what is the key brand message behind Chick-fil-A’s “Eat Mor Chikin” campaign?

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