“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail

 

'People often buy products not for
what they do
but for what they mean.'
Corporations exist to satisfy needs.
So, marketers have to understand those
needs and underlying reasons.
Transcribed Image Text:'People often buy products not for what they do but for what they mean.' Corporations exist to satisfy needs. So, marketers have to understand those needs and underlying reasons.
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