MarketingActivities that facilitate sat-isfying customers throughcreation, distribution,promotion, and pricing ofgoods, services, and ideas. How does the definition for marketing in the textbook differ from yourperception of what marketing is?1.2.Why must an exchange be satisfying to both the buyer and the seller?

Marketing involves creating, distributing, pricing, and promoting products, services, and ideas in…

Answered: How does the definition for marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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How does the definition for marketing in the textbook differ from your perception of what marketing is? 1. 2. Why must an exchange be satisfying to both the buyer and the seller?