Assume Proservice's new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following: Step 3: Place (or distribution) ⚫ Discuss three different distribution models available for getting the product from the producer to the . consumer. Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2-3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format. • Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why. • Provide at least one distribution model that would be most effective for the Proservice's new product. Explain why it would be most effective. Access the Assignment grading rubric located in the Course Resources area. Provide an original minimum 3-page paper or a minimum of 700 words (comprising Unit 7, Part 1 and Unit 8, Part 2), with additional title and reference pages using current APA format and citation style. Submit your paper to the Unit 8 Assignment Dropbox. Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The product I had chose was wireless headphones, I named the brand ProSound Wireless

Transcribed Image Text:Assume Proservice's new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following: Step 3: Place (or distribution) ⚫ Discuss three different distribution models available for getting the product from the producer to the . consumer. Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2-3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format. • Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why. • Provide at least one distribution model that would be most effective for the Proservice's new product. Explain why it would be most effective. Access the Assignment grading rubric located in the Course Resources area. Provide an original minimum 3-page paper or a minimum of 700 words (comprising Unit 7, Part 1 and Unit 8, Part 2), with additional title and reference pages using current APA format and citation style. Submit your paper to the Unit 8 Assignment Dropbox. Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

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