Millennials use brick and mortar stores as product playgrounds  retailers tend to think of stores only as places to buy but for millinesls they're really places to try  among millennials 48% reported shopping in store at least once a week more than any other generation  is this situation  a functional theory  a conflict theory

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Millennials use brick and mortar stores as product playgrounds 

retailers tend to think of stores only as places to buy but for millinesls they're really places to try 

among millennials 48% reported shopping in store at least once a week more than any other generation 

is this situation 

a functional theory 

a conflict theory 

interaction 

functional and interaction

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