Answered: One key advantage of using mass media,…

One key advantage of using mass media, such as television advertising, is the ease of effective target marketing and measuring return on investment. True or False

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 4DYMP

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Concept explainers

Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.

Question

One key advantage of using mass media, such as television advertising, is the ease of effective target marketing and measuring return on investment. True or False?

Formula Formula ROI (%) = Net Income Principal Amount × 100

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