Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has the products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up.  Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that  product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (2)    Comment on the information provided on label (Informational or promotional) (5)    Who is the product targeted to? Who is the target audience? (6)    What consumer need does the product satisfy (7)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has the
products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. 
Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that 
product

response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia)

Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please

(2)    Comment on the information provided on label (Informational or promotional)

(5)    Who is the product targeted to? Who is the target audience?

(6)    What consumer need does the product satisfy

(7)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain

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