Suppose you are a marketing manager at AfterPay. You are facing ethical challenges in marketing the buy now pay later service. Evaluate the company from an ethical and social responsibility perspective. Based on the evaluation, identify the issues and various groups of stakeholders who have a vested interest in resolving the issues.

Q: Conscious Marketing involves which type of ethics that is concerned with distinguishing between…

A: The answer is Business ethics.

Q: Identify factors that influence ethical and unethical marketing decisions.

A: Marketers must control all types of marketing decisions, taking into account environmental factors.…

Q: What is the difference between “cause related marketing” and “cause marketing”?  Give an example of…

A: Cause marketing and cause-related marketing are two marketing strategies that aim to integrate…

Q: What ethical considerations should businesses take into account when making decisions about product…

A: Product pricing refers to the process of determining the monetary value or price at which a product…

Q: How does a strong commitment to the environment and social responsibility help to attract new…

A: Companies have to be compelled to be positive role models, according to the definition of social…

Q: Describe an ethical situation you may encounter within a marketing career and how would you handle…

A: Ethical issues in advertising stem from clashes and conflicts. Each gathering in an advertising…

Q: Critical Thinking Sometimes marketers will develop strategies to target multiple social class…

A: Price is the monetary value set by the marketer on his goods and services. Price is the strongest…

Q: What are the main advantages of a market-oriented approach Why might a market-oriented approach be…

A: In market-oriented approach the organization’s core motive is to work for the satisfaction and needs…

Q: Choose a product or service that use green marketing, then respond to the questions that follow:…

A: Green marketing can be defined as a practice of promoting goods or services in a way that everyone…

Q: Compare the two common principles that can be used in guide companies and marketing on issues of…

A: When a marketer operates in the market it becomes his duty to follow the basic principles in order…

Q: What is something agreeable and disagreeable out this summary ?

A: The article "Identifying Fair Trade in Consumption Choice" published in the Journal of Strategic…

Q: How should one specifically deal with the ethical issues raised by technology such as computers, the…

A: Business ethics is an important part of the business that describes business policies and practices…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.