Critical Thinking Sometimes marketers will developstrategies to target multiple social class segments withthe same product by offering it at different prices.What are some examples of products or brands thatuse this strategy and how do they accomplish it? Arethere any potential risks to taking this approach withspecific products or brands and what might make someproducts or brands more susceptible to these kinds ofrisks?

Price is the monetary value set by the marketer on his goods and services. Price is the strongest…

Answered: Critical Thinking Sometimes marketers…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Please explain in detail about different factors involve in the buying process: initiators, Users, Buyers, Influencers, Deciders, Approvers, and Gatekeepers.
Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?
A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?
Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?
Identify 5 main risks coca cola's customers will be worried about when buying products and justify why?.also provide suggestions on how to reduce this risk perception
Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?
Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint: this question involves chapter 8 in your text.
In your view, does marketing simply fulfill the needs that consumers already have, or does it cause consumers develop a need for the product/service that is being marketed? Defend your assertion with a specific example. How would you respond to those who adopt the opposite argument?

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