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Which customer segments would be the most interested in sustainable consumption and food waste reduction ?
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- Why is it essential for organizations to segment markets and target particular groups of consumers?what are potential consumer responses to service pricing or policies that are perceived as unfair?How does a customer-driven marketing strategy contribute to long-term sustainable growth and competitive advantage in the marketplace?
- how can we charge different prices to different segments without consumers feeling cheated? how can we even charge the same customer different times, contexts, and or occasions, and at the same time be seen as fair?Think of a new or revised product or service that you would like to see on the market. Discuss the implications of producing that product or service relative to legal, ethical, environmental, profitability, competitive, design, and production issuesThe concept of sustainable marketing focuses on making economical value in a method that likewise creates value for society Select one: True False