The entertainment/casino industry in Las Vegas is heavily impacted by a large number of  external environmental factors. From each of the five major categories of external factors, identify a specific example of that element might impact a casino’s marketing planning.  Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plans.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The entertainment/casino industry in Las Vegas is heavily impacted by a large number of  external environmental factors. From each of the five major categories of external factors, identify a specific example of that element might impact a casino’s marketing planning.  Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plans.

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