Organisations can no longer rely on past product success to maintain growth in highly dynamic marketplaces. The constant development of new products is essential for future success. In the context of this statement, answer both parts of this question) What is meant by new products and discuss their importance to business development.
Organisations can no longer rely on past product success to maintain growth in highly dynamic marketplaces. The constant development of new products is essential for future success. In the context of this statement, answer both parts of this question) What is meant by new products and discuss their importance to business development.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Organisations can no longer rely on past product success to maintain growth in highly dynamic marketplaces. The constant development of new products is essential for future success. In the context of this statement, answer both parts of this question)
What is meant by new products and discuss their importance to business development.
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