The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services: • Product/service 1-that survived throughout the product life cycle into the decline phase • Product/service 2-that failed in the product life cycle and ended with death before the decline phase A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better. B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.
The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services: • Product/service 1-that survived throughout the product life cycle into the decline phase • Product/service 2-that failed in the product life cycle and ended with death before the decline phase A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better. B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:
• Product/service 1-that survived throughout the product life cycle into the decline phase
• Product/service 2-that failed in the product life cycle and ended with death before the decline phase
A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better.
B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.
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