Let’s assume you are the new full time manager that the school has hired to take over running the wellness center and create 2 new programs to bring in more students/faculty to use the facilities.  You’ve been given permission and budget to hire 2 assistant managers, 1 personal trainer, 2 employees (desk attendant/operations/floor coverage for safety) and 2 student workers (desk/attendant/operations). You need to create a proposal to give to the school on ways to improve the wellness center. Think: How will you market these new changes to students and faculty? What methods will you use? How much will that cost? How will you know these methods have been successful (what can you do to check this)? Provide 1 example of a marketing strategy ( flyer, instagram post, etc)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Let’s assume you are the new full time manager that the school has hired to take over running the wellness center and create 2 new programs to bring in more students/faculty to use the facilities.  You’ve been given permission and budget to hire 2 assistant managers, 1 personal trainer, 2 employees (desk attendant/operations/floor coverage for safety) and 2 student workers (desk/attendant/operations). You need to create a proposal to give to the school on ways to improve the wellness center.

Think: How will you market these new changes to students and faculty? What methods will you use? How much will that cost? How will you know these methods have been successful (what can you do to check this)? Provide 1 example of a marketing strategy ( flyer, instagram post, etc)

 

Marketing Plan

Method:

Cost:

Success measurement:

Example:

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Follow-up Questions
Read through expert solutions to related follow-up questions below.
Follow-up Question

Can you put this all here with further explanation and actual cost. 

Marketing Plan

Method:

Cost:

Success measurement:

Example:

Solution
Bartleby Expert
SEE SOLUTION
Knowledge Booster
Pricing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning