Let’s assume you are the new full time manager that the school has hired to take over running the wellness center and create 2 new programs to bring in more students/faculty to use the facilities.  You’ve been given permission and budget to hire 2 assistant managers, 1 personal trainer, 2 employees (desk attendant/operations/floor coverage for safety) and 2 student workers (desk/attendant/operations). You need to create a proposal to give to the school on ways to improve the wellness center. Think: How will you market these new changes to students and faculty? What methods will you use? How much will that cost? How will you know these methods have been successful (what can you do to check this)? Provide 1 example of a marketing strategy ( flyer, instagram post, etc)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Let’s assume you are the new full time manager that the school has hired to take over running the wellness center and create 2 new programs to bring in more students/faculty to use the facilities.  You’ve been given permission and budget to hire 2 assistant managers, 1 personal trainer, 2 employees (desk attendant/operations/floor coverage for safety) and 2 student workers (desk/attendant/operations). You need to create a proposal to give to the school on ways to improve the wellness center.

Think: How will you market these new changes to students and faculty? What methods will you use? How much will that cost? How will you know these methods have been successful (what can you do to check this)? Provide 1 example of a marketing strategy ( flyer, instagram post, etc)

 

Marketing Plan

Method:

Cost:

Success measurement:

Example:

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Marketing Plan

Method:

Cost:

Success measurement:

Example:

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