My product is called "The Perfect Cup." It is a reusable coffee cup that helps people save money and reduce waste. Conduct a SWOT analysis for your product.  Strengths: What are the positive internal factors for your product? Examples could be a new, innovative product or service; location of the company; quality processes and procedures; or any other aspect that adds value to your product or service. Weaknesses: What are the negative internal factors for your product? Examples could be undifferentiated products in relation to your competitors; location of the company; poor-quality goods or services; or a damaged reputation. Opportunities: What are the positive external factors that could influence your product? Examples could be mergers; joint ventures or strategic alliances; new market segments; international markets; or a market vacated by an ineffective competitor. Threats: What are the negative external factors that could influence your product? Examples could be new competitor in your market; a competitor has a new, innovative product; a downturn in the economy; taxation; or other government regulation that affects your product.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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My product is called "The Perfect Cup." It is a reusable coffee cup that helps people save money and reduce waste.

Conduct a SWOT analysis for your product. 

Strengths: What are the positive internal factors for your product? Examples could be a new, innovative product or service; location of the company; quality processes and procedures; or any other aspect that adds value to your product or service.

Weaknesses: What are the negative internal factors for your product? Examples could be undifferentiated products in relation to your competitors; location of the company; poor-quality goods or services; or a damaged reputation.

Opportunities: What are the positive external factors that could influence your product? Examples could be mergers; joint ventures or strategic alliances; new market segments; international markets; or a market vacated by an ineffective competitor.

Threats: What are the negative external factors that could influence your product? Examples could be new competitor in your market; a competitor has a new, innovative product; a downturn in the economy; taxation; or other government regulation that affects your product.

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