GENERAL MOTORS The level of rivalry among organizations in an industry. The potential for entry into an industry. The power of suppliers. The power of customers. The threat of substitute products.
GENERAL MOTORS The level of rivalry among organizations in an industry. The potential for entry into an industry. The power of suppliers. The power of customers. The threat of substitute products.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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GENERAL MOTORS
- The level of rivalry among organizations in an industry.
- The potential for entry into an industry.
- The power of suppliers.
- The power of customers.
- The threat of substitute products.
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Step 1: Define supply chain management:
VIEWStep 2: Define the level of rivalry among organizations in an industry:
VIEWStep 3: Define the potential for entry into an industry:
VIEWStep 4: Define the power of suppliers:
VIEWStep 5: Define the power of customers:
VIEWStep 6: Define the threat of substitute products:
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