A high growth market in Eastern Europe has the following five brands competing intwo regions (yearly sales).TotalRevenuesAlfa€9,000Boffo €15,000Cafav €6,000Defy € 6,000Efizz€14,000Total €50,000Units(South)2001001502003501000Units(West)25020002003501000Q. If the potential market in the South is 2000 customers and the potential market inthe West is 5000 customers, what are the respective market penetration rates for thisproduct category (presume 1 purchase / customer). (in percentage with one decimal)

In this problem, you have to figure out the rate of market penetration for a certain type of product…

Answered: Total 50,000 1000 1000 Q. If the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Total 50,000 1000 1000 Q. If the potential market in the South is 2000 customers and the potential market in the West is 5000 customers, what are the respective market penetration rates for this product category (presume 1 purchase / customer). (in percentage with one decimal)