Write four communication objectives for a pizza shop located in a college town. The shop’s Business Goal is to increase the number of food orders on week nights. The shop’s Communication Goal is to raise awareness about its authentic Italian thick crust pizza, farm-to-table ingredients, and efficient online ordering system. The primary publics are young families and students living in the community and on-campus.
Write four communication objectives for a pizza shop located in a college town. The shop’s Business Goal is to increase the number of food orders on week nights. The shop’s Communication Goal is to raise awareness about its authentic Italian thick crust pizza, farm-to-table ingredients, and efficient online ordering system. The primary publics are young families and students living in the community and on-campus.
Marketing communications can be explained as the process of communicating some sort of message to the target or current customers with the use of different marketing channels and combining different tools. This is done to increase the brand awareness and create a need in customers.
Integrated marketing is a technique of marketing communication where the 360 degree approach is used and the theme or message consistency is kept through all the channels. It is more of a holistic way of marketing.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
