Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use
- Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use?
National Basketball Association (NBA) being the most popular professional sport have to regularly innovate to be competitive in the sports association. They are also not immune to the concept of cutthroat competition. They generate revenue of $150 million through sponsors tagged on their jerseys without interfering with the players or irritating the fans and engaging them. Through advertising, social media marketing, billboards, and various other tools they promote their league all over the globe but specifically in America. The NBA has a sizable digital following across a variety of social media platforms, including Facebook, Twitter, Instagram, YouTube, Snapchat, and Reddit. This strategy was paired with the integration of brands into immersive experiences surrounding the season's most important events. NBA All-Star Weekend has swiftly established itself as a major marketing event, with companies such as State Farm, Mountain Dew, and Budweiser lining up to participate in anything from holistic experiences to rock league.
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