My business idea is a coffee shop **Understanding Keyword Focus in Advertising****Text:**"What keywords should you focus on? Look at your business idea; give me two keywords your ads will focus on."### Explanation:When creating ads for your business, it's crucial to pinpoint the right keywords. These are the terms that potential customers might use when searching for products or services like yours. Begin by analyzing your business idea and identifying two main keywords that best represent what you offer. These will be the cornerstone of your marketing strategy, helping to attract the target audience effectively.

Answered: business idea is a coffee shop

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

My business idea is a coffee shop

**Understanding Keyword Focus in Advertising**

**Text:**
"What keywords should you focus on? Look at your business idea; give me two keywords your ads will focus on."

### Explanation:
When creating ads for your business, it's crucial to pinpoint the right keywords. These are the terms that potential customers might use when searching for products or services like yours. Begin by analyzing your business idea and identifying two main keywords that best represent what you offer. These will be the cornerstone of your marketing strategy, helping to attract the target audience effectively.

Expert Solution

Introduction

With the increase in internet penetration, most of the marketers today are using internet to reach to their target customers. Today an individual will spend more than 2 hours daily on internet and this provide a great opportunity for the marketers to connect with the right target customers.

This can be done through various methods like social media marketing, search engine optimisation, affiliate marketing, influencer marketing, content marketing, email marketing, etc. The company will choose a channel which will provide them highest customers minimum investment of resources.