When the primary selection criteria a firm uses todecide whether or not to enter a new market segmentcenters around not having to develop a whole newset of products to meet the needs of that newsegment, the firm would be referring to:Compatibility with the firms existing productAline.The ability of the new segment to afford itsВproduct.The anticipated growth potential of the newsegmentThe potential responsiveness of the the newDsegment.

Market segmentation refers to the process where the organizations divide the heterogenous market in…

Answered: When the primary selection criteria a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Product: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.
What role does market basket analysis play in understanding product affinities and optimizing product offerings?
you’re asked to compare and contrast your samples. You can comment if they are particularly good to attract target consumers or how they are different from each other to stand out from the competition. Maybe they offer additional healthy ingredients or better quality. For some products, it may only be different design or nicer packaging.
Why would firms want to differentiate their products, even if “on average” consumers liked them equally well?
Calculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…
Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A
What are the Colgate's toothpaste's protection and aesthetics (which part of the product modification) within their product, and how it improves on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?
How does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?
After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company decided on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask ? a. where does your segment look for or shop for your product? b. What do you want your segment to remember about your product ? c. How much is expensive or too cheap?
Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?
Distinguish nonfamily household family from family household. Give an exam of a product mainly used in a nonfamily household and another example of a product mainly used in a family household.
Suggest any product that has drawbacks in terms of use (old and subject to development) to make it more user-friendly in relation to the concept of HCI.

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