Simply Chocolate, a retailer selling gourmet candy, has decided to expand its market by adding online sales. The supply andmarketing managers must select a company to develop a Web site. Based on an initial screening, the team has narrowed the list tofour potential suppliers.WebTexCoolWebDazzlingDesignsMajorMarketingCategoryNumber of sites developedTechnical expertiseResponsivenessWeight45%RatingRatingRatingRating314530%15%Price10%134435445314531picture Click here for the Excel Data FileAll scores are based on a five-point scale, with 1 equals poor and 5 equals excellent.a. Calculate the total weighted score for each supplier.b. Based on these ratings, which supplier appears to be the best?

Supplier selection is done using several methods like Delphi technique , Factor rating etc

Answered: Simply Chocolate, a retailer selling…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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