3. Grow the customer, by studying their needs and providing solutions to them in the form of new products and services is considered . an objective behind marketing activities. market offerings using financial resources of the organization

3. Grow the customer, by studying their needs and providing solutions to them in the form of new products and services is considered . an objective behind marketing activities. market offerings using financial resources of the organization

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.

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3. Grow the customer, by studying their needs and providing solutions to them in the form of new
products and services is considered
an objective behind marketing activities.
market offerings
using financial resources of the organization

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