Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Why the watermelon oreos Failed?
- STEEPLE
- Porter’s Five Forces
- Consumer Behaviour
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Follow-up Questions
Read through expert solutions to related follow-up questions below.
Follow-up Question
the question is about why watermelon Oreos failed. you first have to:
- Analyse the macro-environment through the STEEPLE Analysis: Using the STEEPLE model, briefly analyse the variables of the macro-environment that in your opinion are relevant to explaining why watermelon Oreos failed. Remember that the STEEPLE analysis should be bound to the market the company has chosen to enter. You can either build a table to show all your considerations or you can discuss each as its own slide. Remember that when carrying out an environmental analysis you should gather information from secondary sources on the market/industry/country the company would like to stay/enter (i.e., Internet, Journal Articles, governments' reports, etc.). You should provide actual figures for each force of the environment you analyse and cite the source from which those data come from (minimum of 4 sources).
- Analyse the micro-environment through porters five forces: you should analyse the forces that were in your opinion relevant to Oreo that they should have considered. Once again you should gather information from secondary resources on the market/industry (minimum of 4 sources)
-
Consumer behaviour: what were the influences that the company initially believed would positively impact the purchasing decision-making process (minimum of 3 sources).
Solution
by Bartleby Expert
Follow-up Question
Description of Business, Product and Target Customer about Watermelon Oreos, Oreo
Solution
by Bartleby Expert
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning