Why the watermelon oreos Failed? Marketing Environment Analysis (1000 – 1200 words)STEEPLEPorter’s Five ForcesConsumer Behaviour

Why did the watermelon Oreos Fail? In June 2013, Nabisco’s Oreo, the most-selling cookie brand in…

Answered: Why the watermelon oreos Failed?…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Why the watermelon oreos Failed? Marketing Environment Analysis (1000 – 1200 words)

STEEPLE
Porter’s Five Forces
Consumer Behaviour

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the question is about why watermelon Oreos failed. you first have to:

Analyse the macro-environment through the STEEPLE Analysis: Using the STEEPLE model, briefly analyse the variables of the macro-environment that in your opinion are relevant to explaining why watermelon Oreos failed. Remember that the STEEPLE analysis should be bound to the market the company has chosen to enter. You can either build a table to show all your considerations or you can discuss each as its own slide. Remember that when carrying out an environmental analysis you should gather information from secondary sources on the market/industry/country the company would like to stay/enter (i.e., Internet, Journal Articles, governments' reports, etc.). You should provide actual figures for each force of the environment you analyse and cite the source from which those data come from (minimum of 4 sources).
Analyse the micro-environment through porters five forces: you should analyse the forces that were in your opinion relevant to Oreo that they should have considered. Once again you should gather information from secondary resources on the market/industry (minimum of 4 sources)
Consumer behaviour: what were the influences that the company initially believed would positively impact the purchasing decision-making process (minimum of 3 sources).

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Description of Business, Product and Target Customer about Watermelon Oreos, Oreo

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