Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
write 2 paragraphs why mcdonald’s is better wendy’s
Expert Solution
Why better:
Why better:
McDonalds’s is better than Wendy’s, because
- In the nutrition category, McDonalds’ product is much stronger than Wendy’s since consider the product Fries the McDonalds calories in the fries were higher than Wendy’s fries’ calories. And also, the content of Junk foods such as sodium, saturated fat is present in the Wendy’s products. So based on health and nutrition perspective, McDonalds product is better than Wendy’s products
- While considering the presentation of products, McDonalds is Master since the product presentation is better than Wendy’s products. Presentation of the food products is very important and it helps to attract more people which leads high sales. Consider the product burger, McDonalds product is so attractive and stuffed ingredients are aligned very neatly whereas Wendy’s burger is not also attractive and stuffed ingredients are not so attractive
- Taste is very important for food products and considering the taste of two products, McDonalds Products are very tasteful than Wendy’s products. McDonalds Fries’ taste is too good that is fries are Crispy, salty and pretty satisfying but Wendy’s fries are not.
- In the price factor, Wendy’s price is lower than McDonalds price by 60 cents which may differ based on country.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning