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Marketing Mix consists of the 4 P's. One of those P's is Place. Amway, an American marketing company, that manufactures beauty, home care, and health products. The brand sells products only through its authorized stores. Hence, the company plays the role of a producer and distributor of its goods. 1. Identify the type of vertical marketing system applied by Amway. 2. Define it.

Marketing Mix consists of the 4 P's. One of those P's is Place. Amway, an American marketing company, that manufactures beauty, home care, and health products. The brand sells products only through its authorized stores. Hence, the company plays the role of a producer and distributor of its goods. 1. Identify the type of vertical marketing system applied by Amway. 2. Define it.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing Mix consists of the 4 P's. One of those P's is Place. Amway, an American marketing company, that manufactures beauty, home care, and health products. The brand sells products only through its authorized stores. Hence, the company plays the role of a producer and distributor of its goods. 1. Identify the type of vertical marketing system applied by Amway. 2. Define it. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IUS Paragraph Arial 10pt E VA *ロ自 Q O WORDS POWERED BY TINY P.
Transcribed Image Text:Marketing Mix consists of the 4 P's. One of those P's is Place. Amway, an American marketing company, that manufactures beauty, home care, and health products. The brand sells products only through its authorized stores. Hence, the company plays the role of a producer and distributor of its goods. 1. Identify the type of vertical marketing system applied by Amway. 2. Define it. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IUS Paragraph Arial 10pt E VA *ロ自 Q O WORDS POWERED BY TINY P.
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