Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please create the following:
Marketing Aspect:
• SWOT Analysis
• Distribution Channels
• Industry Analysis

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1 Colleges, Inc.
Sample Menu with pictures and Costing:
CERE
Salted Caramel Cold Brew
S-120 M-150 L-180
及海道
Cold Brew
S-100 M- 130 L-150
COD
White Chocolate Mocha
S-120 M-150 L-180
二
Accessibility: Investigate
HE
Vanilla Sweet Cream Cold Brew
S-120 M-150 L-180
1
Caffe Americano
S- 100 M- 130 L-150
BOD
V
Cappuccino
S-120 M-150 L-180
√
DYCHETH313: ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY | PAGE
AUD
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No Spacing Heading Heading 2 Title
Colleges, Inc.
BOD
Caffe Mistro
S-120 M-150 L-180
D
Caffe Latte
S-120 M-150 L-180
EVE
Mocha Frappuccino
S-150 M-180 L-200
HOE
Styles
Green Tea Cream Frappuccino
S-150 M-180 1-200
COE
Caramel Macchiato
S-120 M-150 L-180
BOD
Flat White
S-120 M-150 L-180
POE
Coffee Frappuccino
S-150 M-180 L-200
Com
MON
Caramel Cream Frappuccino
S-150 M-180 1-200
DYCHETH313 ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY PAGE
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DUIC.
Score:
NOTICI SOTING INSI).
Year and section:
Name of Business: La Emerald Beans
Location: Sitio Lingunan, Broy. Partida, Norzaqaray, Bulacan
Company Profile and Logo:
20
EMERALD
Company Vision
BEAN
COFFEE SHOP
V
23
Café filled with plants and designed as a garden place where you can enjoy your beverage. But not
artificial greenery. The overlooking view is what makes La Emerald Beans a place for your morning coffee.
It will help you Clear your mind because of the surrounded plants. Living greens increase positive energy.
As a consequence of that, we get happier and more relaxed, which leads to lowered stress levels.
Company Mission
To promote a relaxing lifestyle by serving healthy coffee alternatives to all-time
favorites and provide satisfying products that are not only pleasing to the eyes but
appealing to the palate.
To be well-known and further broaden the influence of the brand by extending
quality and healthy coffee in different places.
DYCHETH313 ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY PAGE
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