Purple Moon markets adventure software to pre-teen girls. This is an example of Select one: a. market segmentation. b. product differentiation. c. retail distribution. d. customer identification. e. mass customization.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Purple Moon markets adventure software to pre-teen girls. This is an example of
Select one:
a. market segmentation.
b. product differentiation.
c. retail distribution.
d. customer identification.
e. mass customization.
Transcribed Image Text:Purple Moon markets adventure software to pre-teen girls. This is an example of Select one: a. market segmentation. b. product differentiation. c. retail distribution. d. customer identification. e. mass customization.
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