Purple Moon markets adventure software to pre-teen girls. This is an example of Select one: a. market segmentation. b. product differentiation. c. retail distribution. d. customer identification. e. mass customization.
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![Purple Moon markets adventure software to pre-teen girls. This is an example of
Select one:
a. market segmentation.
b. product differentiation.
c. retail distribution.
d. customer identification.
e. mass customization.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F375c9c8a-732b-4b73-a783-c883cd3dfa70%2F5bd63b5c-008b-4c9d-9336-e07a24c20df3%2F7qc73h7_processed.jpeg&w=3840&q=75)
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- In product life cycle the overall marketing effectiveness becomes the key factor in the stage of_____. a. Introduction & Growth b. Introduction c. Growth & saturation d. None of these.Example of a company which uses B2C: Business to Customer. Describe the firm and why it is an example of the particular business model.1. There are so many television sets on the market, and they are often expensive. They vary so much on quality and features that consumers often want to compare various brands when making their purchases. A new TV would probably be considered a _____________ product. a. specialty b. shopping good c. luxury product d. unsought good e. convenience 2. Shopping products are: a. found in more stores compared to specialty products b. purchased immediately after the consumer realizes he or she needs them c. purchased without significant planning d. usually more expensive than specialty products e. Extensively available in a lot of retail stores
- A. Explain the product life cycle using an example of a luxry fashion item B. Explain the product life cycle using an example of fast fashion itemTHE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplaceOutline the basic procedures involved in segmentation. Where does it diverge from paging? When something is said to be compacted, what exactly does that mean?
- Define product according to these three major perspectives.a. Marketing Perspectiveb. User Experience (UX)c. Product ManagementChoose the letter of the correct answer This type of brand that may be a business that provides good and services. It may also be closely related to an indicvidual's brand a. Individual Brand b. Organizational Brand c. Service Brand d. Personal BrandMAAD 39 caned the 8. Many stores go all out to create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation. This strategy is called retail theming. 9. Sara was at the grocery store, and she saw a gallon of milk, which was not on her list, but remembered that she needed one; the gallon of milk in this case isn't un impulse buy. 10. We can tailor market segmentation strategies to ensure that our offerings meet the specific needs these situations create. 11. George Clooney, Johnny Depp, and Brad Pit are considered membership reference group for Sarah and her friends who study at the Lebanese International University. 12. We only need social class data to predict purchases of expensive, symbolic products. 13. Buying the same product over time will eventually lead to less effort to throw a familiar package into the cart. This is considered inertia. 4. Many consumers believe they are more pressed for time than ever; marketers label this…
- 1. Answer the following. Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization) Use this in creating the sales plan: January: New Year promotions, kick-off sales meetings. February: Valentine's Day promotions, lead nurturing activities. March: End of Q1 push, performance review, and strategy adjustment. April: Spring sales campaign, customer feedback collection. May: Mid-year training, product refresh. June: Mid-year performance review, prepare for summer promotions. July: Summer sales push, lead generation activities. August: Back-to-school promotions, focus on upselling. September: End of Q3 push, prepare for Q4 strategy. October: Fall sales campaign, early holiday promotions. November: Black Friday and Cyber Monday sales. December: Holiday sales, year-end clearance, customer appreciation events.The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.