Explain the four types of consumer offerings and how they differ from one another. Give examples of products/services that you have purchased from each category.
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- List and describe the four types of consumer offerings.There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.What are the differences between Products and Services? What is Service Marketing? Explain with examples.
- What are the relationship between sales, customer service, product development and marketing . Please answer briefly and also Identify the principles of the marketing mix for a business product or service.How do you promote your product/service to create an impact, differentiate from competitors and further brand image?Identify a unique selling proposition that you would propose for a given product or service.
- Gift Co offers gifting services to individual customers. state the appropriate business model that should be adopted and further discuss the positive aspects of such model.summary of the different phases involved in Product Development and Management and highlight how market segmentation may support this process.Discuss the importance of promoting products and services. Briefly name and describe the five elements in promotion mix.
- What unique demands are included in service marketing? Consider the seven Ps of services marketing.please create TWO segmentation profiles for this product in the column given below. Herbal shampoo: Attributes of the product: Herbal Shampoo is natural blend of Amla: Gives Strength to hair; Reetha: Cleansing effect will remove all debris on hair; Shikakai: will remove Dandruff and promotes hair growth; Bhrinhgraj: Prevents Hair Fall and boosts hair volume; Aloe vera: contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny. Essential Oils: Fulfill essential requirements of hair for moisturization, shine, hair growth. SKUs – 250 ml. Pet bottle Pricing – Competitive pricing relatively expensive than local herbal shampoos available. here is the column: Segmentation Base Segment S1 Segment S2 Segment S3 Geographic Variable Demographic Variables Psychographic Variables Behavioral VariablesComplete the table and then plot the products / companies