dentify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.
dentify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
Identify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.
![Promotion
• Kobo Pulse is a social eReader application that encourages interaction between kobo readers
(kobo, 2013, "A New World")
• Kobo Reading Life tracks what you have read, how long it has taken you to read it and assigns
award points for reading achievements (kobo, 2013, "A New World")
• Television commercials launched in May 2013 focused on two target groups: mothers reading
to their children at bedtime and those who are passionate readers.
• Kobo tripled their advertising spend to produce and air these new advertisements (Krashinisky,
2013, para 2)
• Kobo Writing Life scholarship awarding tuition for three aspiring writers to writing courses
(kobocafe, 2013, "Kobo and Curtis Brown Creative")
• Kobo website provides excellent overview of all devices and ebooks as well an e-commerce
functionality (kobo, 2013)
• Kobocafé is an updated website offered by Kobo to provide people with an easy way to access
industry news and company information (kobocafe, 2013)
• Kobo's Affiliate program pays 5% commission on ebooks sold and 10% commission on devices
and accessories sold (kobo, 2013, Affiliates)](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F890c8b11-97ef-4237-93b2-2da9b099b28b%2Fddc47c92-5d73-476d-bfce-873a17e1c269%2Fy40q9kp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Promotion
• Kobo Pulse is a social eReader application that encourages interaction between kobo readers
(kobo, 2013, "A New World")
• Kobo Reading Life tracks what you have read, how long it has taken you to read it and assigns
award points for reading achievements (kobo, 2013, "A New World")
• Television commercials launched in May 2013 focused on two target groups: mothers reading
to their children at bedtime and those who are passionate readers.
• Kobo tripled their advertising spend to produce and air these new advertisements (Krashinisky,
2013, para 2)
• Kobo Writing Life scholarship awarding tuition for three aspiring writers to writing courses
(kobocafe, 2013, "Kobo and Curtis Brown Creative")
• Kobo website provides excellent overview of all devices and ebooks as well an e-commerce
functionality (kobo, 2013)
• Kobocafé is an updated website offered by Kobo to provide people with an easy way to access
industry news and company information (kobocafe, 2013)
• Kobo's Affiliate program pays 5% commission on ebooks sold and 10% commission on devices
and accessories sold (kobo, 2013, Affiliates)
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Recommended textbooks for you
![Practical Management Science](https://www.bartleby.com/isbn_cover_images/9781337406659/9781337406659_smallCoverImage.gif)
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
![Operations Management](https://www.bartleby.com/isbn_cover_images/9781259667473/9781259667473_smallCoverImage.gif)
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
![Operations and Supply Chain Management (Mcgraw-hi…](https://www.bartleby.com/isbn_cover_images/9781259666100/9781259666100_smallCoverImage.gif)
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
![Practical Management Science](https://www.bartleby.com/isbn_cover_images/9781337406659/9781337406659_smallCoverImage.gif)
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
![Operations Management](https://www.bartleby.com/isbn_cover_images/9781259667473/9781259667473_smallCoverImage.gif)
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
![Operations and Supply Chain Management (Mcgraw-hi…](https://www.bartleby.com/isbn_cover_images/9781259666100/9781259666100_smallCoverImage.gif)
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
![Business in Action](https://www.bartleby.com/isbn_cover_images/9780135198100/9780135198100_smallCoverImage.gif)
![Purchasing and Supply Chain Management](https://www.bartleby.com/isbn_cover_images/9781285869681/9781285869681_smallCoverImage.gif)
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
![Production and Operations Analysis, Seventh Editi…](https://www.bartleby.com/isbn_cover_images/9781478623069/9781478623069_smallCoverImage.gif)
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.