Question 6 ( choose the correct one )Given that a producer/supplier (e.g. Unilever) would like to get the most value from other members of the channel, including wholesalers and retailers, which function below is LEAST LIKELY to be one of a channel intermediary's functions?Breaking large, bulk packs of snack foods into smaller packs, depending on retailer and customer needs.Developing the targeted search ad campalgn for a personat care item.Setting up product displays in the retail store, including end-caps and floor displays.Providing follow-up service to retailers after the purchase, such as replacing damaged products.Providing credit to customers, such as allowing retailers to pay within30−90days of receiving orders

In the realm of marketing channels, producers and suppliers often collaborate with intermediaries…

Answered: Question 6 ( choose the correct one )…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 6 ( choose the correct one )

Given that a producer/supplier (e.g. Unilever) would like to get the most value from other members of the channel, including wholesalers and retailers, which function below is LEAST LIKELY to be one of a channel intermediary's functions?

Breaking large, bulk packs of snack foods into smaller packs, depending on retailer and customer needs.
Developing the targeted search ad campalgn for a personat care item.
Setting up product displays in the retail store, including end-caps and floor displays.
Providing follow-up service to retailers after the purchase, such as replacing damaged products.
Providing credit to customers, such as allowing retailers to pay within30−90days of receiving orders

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