Question 1 [4 Marks] Briefly differentiate between a product and a service Question 2 [8 Marks] Match the 4Ps of Marketing mix with the 4Cs Question 3 [3 Marks] Name any three (3) sources of channel conflicts Question 4 [8 Marks] estions. (4 marks) (8 marks) (3 marks) List two (2) advantages and two (2) disadvantages of advertising (8 marks) Question 5 [2 Marks] What is direct marketing (2 marks

Q: Which target marketing approach is Hugo Boss most likely to use?    A. micro marketing    B.…

A: Target Marketing Approach refers to breaking the markets in segments and then targeting the selected…

Q: We talked about the "Shiksha" p marketing communications for OA. Corporate advertising B. Product…

A: There are two main parts to the advertisement of Procter and gamble which are discussed as follows-

Q: Advertisements that promote goods and services are called advocacy advertisements.

A: Advertisements that promote goods and services are called advocacy advertisements. False

Q: In an imperfectly competitive industry the investment in quality by a firm, prior to competing with…

A: Perfect competition exists only in theory, in real life each market is characterized by imperfect…

Q: Which market segmentation approach is Hugo Boss most likely to use?    A. user status segmentation…

A: Market Segmentation can be defined as the process or activity of dividing the entire customer market…

Q: duct located in Sohart, she like the prod cause of the quality and effectiveness. M ha decides to…

A: B)Word of Mouth Advertising

Q: Company NAME: BASKIN ROBBINS UAE Introduction: needs to select and present a product/service from…

A: Please find the answer below.   BASKIN ROBBINS UAE: One of the biggest ice cream shop chains, Baskin…

Q: 92) The first firm to sell a new product category is referred to as a(n): a) Product pointer b)…

A: Product pointer is an incorrect term of marketing. Hence, option (a) is incorrect. Investors refer…

Q: 21) Good brands (check all that apply) a. Create images that reside in consumers' minds b. Have many…

A: Brands of different goods and services have to strive hard and plan various strategies; to become…

Q: Which of the following overall positioning approaches is Hugo Boss most likely to use?   A. The…

A: Positioning refers to to a strategic strategy of a company in which it decides how it will make its…

Q: Salesmen and marketers wants a better relationship with customers who are

A: Innovative customer Experiences that build each interaction altogether natural, useful, easy, and…

Q: (14) What needs the least explanation in transaction selling? A. Buyer interest B. Product features…

A: Selling is an art which requires a lot of patience and efforts. There are many tactics and tools…

Q: the term that measures the return on advertising money spent is advertising response function…

A: Advertising is the most powerful promotional tool used to promote public campaign activities…

Q: Provide a print advertisement:  · Identify the method of segmentation  · Describe its target…

A:

Q: Brand Responses are largely determined by 2 factors:         A.  Slogans & Mantras B. Brand…

A: answer c Purchase Intentions & Likelihood to Recommend Fruitful brand reaction promoting…

Q: few people who go online to search for electronic equipment find their company. Users type in a…

A: Online presence and visibility have become crucial to the success of businesses across all…

Q: For organizations, what is the value of consumer analytics associated with paid search advertising?…

A: Analyzing consumer behavior in the age of technology is a challenging task, and consumer analytics…

Q: Best choice

A: 1. c - Dynamic Marketing is an ongoing or dynamic procees that involves several interacting and…

Q: lain which appeal would you pick for the advertisement and which creative execution style ild you…

A: The advertising ways and means have evolved for the good with the focus moving to ease and…

Q: 7 Which of the following is a way advertising targets consumers based on gender? Advertisements…

A: The advertisement always have certain target customers on whom they want to focus and from which…

Q: Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each…

A: In marketing, brand equity refers to the power of a brand name in the minds of customers, as well as…

Q: Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital…

A: Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital…

Q: Broad differentiation strategies are well suited for market circumstances where   A) buyers are…

A: Many companies choose to restructure over time and will use a variety of strategies to advance and…

Q: The process of identifying the specific market segments to which the product or service will appeal…

A: They consider future income (is there room for a bigger profit margin?) and also the market…

Q: A brand would leverage secondary associations if

A: There are many direct ways to build brand equity and because of this reason, a lot of money is spent…

Q: Which of the traditional "4P's" of the marketing mix concerns itself with the various outlets or…

A: The traditional "4P's" of the marketing mix are product, price, place, and promotion.

Q: 4. Choose the best answer. Distribution is considered “. within the four Ps of the marketing mix.

A: The process of transporting products from the manufacturer to the particular recipient is referred…

Q: Marketing information system is used by all-levels in the organization -- top, middle and lower…

A: All the activities and efforts that an organization puts in order to promote its products and…

Q: 13.Which of the following groups is the ultimate judge of a product's utility? a. Competitors. b.…

A: In economics, utility refers to the total satisfaction derived from the consumption of a good or…

Q: re Break!!! VAYS ALWAYS BECT

A: The answer to this question is this offer will givw your energy.

Q: ) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running…

A: Premiumness refers to the high quality and high price of the products.

Q: 1. How can marketers make effective use of digital and social media in marketing their products and…

A: The marketing concept and plan is basically for the products and services prepared and planned by…

Q: hat is the best example of an advertising objective?

A: Objectives can be defined as short-term goals that the organization strives to achieve. They are…

Q: Explain how salespeople can generate feedback from buyers. Edit View Insert Format Tools Table 12pt…

A: Feedback is the information retrieved from an individual or a group regarding the views post the use…

Q: Which of the following requires organizations to gather information about customer needs, share that…

A: Marketing consists of a set of activities that are used to produce, promote and sell products and…

Q: Multiple Choice very targeted, good detail, good "pass along"; but inflexible and long lead times…

A: Out-of-home advertising, which includes mediums like billboards and bus stops, represents a…

Q: 4. with the help of ONE case study "levi's je or pulser" advertisement, explain the conce of AIDA…

A: The popular marketing model of all the classic marketing models is the AIDA model that tracks the…

Q: Theater tests of advertising effectiveness sometimes involve having several groups of people observe…

A: Theatre Testing is a type of experimental testing to analyze the effectiveness of an advertisement…

Q: Subaru BRZ Commercial (JP) (English Captions) and then answer the requirments briefly: Message…

A: Advertising is a marketing communication that is done to communicate the need and how it can be…