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Multiple Choice very targeted, good detail, good "pass along"; but inflexible and long lead times flexible, timely, local market; but may be expensive, has a short life, and no "pass along" selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention demonstrations, good attention, wide reach; but expensive in total, has a lot of clutter, and not always selective audience captive audience; but has very short exposure times and often primarily a young audience

Multiple Choice very targeted, good detail, good "pass along"; but inflexible and long lead times flexible, timely, local market; but may be expensive, has a short life, and no "pass along" selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention demonstrations, good attention, wide reach; but expensive in total, has a lot of clutter, and not always selective audience captive audience; but has very short exposure times and often primarily a young audience

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which features apply to out-of-home advertising mediums, like billboards and bus stops?

Which features apply to out-of-home advertising mediums, like billboards and bus stops? Multiple Choice very targeted, good detail, good "pass along"; but inflexible and long lead times flexible, timely, local market; but may be expensive, has a short life, and no "pass along" selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention demonstrations, good attention, wide reach; but expensive in total, has a lot of clutter, and not always selective audience captive audience; but has very short exposure times and often primarily a young audience
Transcribed Image Text:Which features apply to out-of-home advertising mediums, like billboards and bus stops? Multiple Choice very targeted, good detail, good "pass along"; but inflexible and long lead times flexible, timely, local market; but may be expensive, has a short life, and no "pass along" selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention demonstrations, good attention, wide reach; but expensive in total, has a lot of clutter, and not always selective audience captive audience; but has very short exposure times and often primarily a young audience
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