INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $83.50 6,000 No 8.3 250 16,500 60 89 429 Industry Average $76.28 6,225 None 6.3 429 8.0% 300 14,350 111 76 Your Company vs. Ind. Avg. +9.5% -45.9% +17.1% -20.3% -20.3% -20.0% Based on the above data for your company, which of the following statements is false? 538 538 10.0% -3.6% Same +31.7% -16.7% +15.0% O Your company's branded sales volume and market share in the Internet segment we negatively impacted by your company's competitive effort in model availability. O Your company's branded sales volume and market share in the Internet segment we negatively impacted by your company's low celebrity appeal rating. Your company's biggest percentage competitive advantage in the Internet Segment relate to the S/Q rating of your company's branded footwear. O Your company's percentage competitive advantages and disadvantages on the competitive factors affecting Internet sales and market share resulted in a net overa competitive disadvantage of a size sufficient to produce a below-average 8.0% marke share. Your company had a price-based competitive advantage of 9.5%.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Related questions

Question

Please do not give solution in image format thanku

Transcribed Image Text:INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $83.50 6,000 No 8.3 250 16,500 60 89 429 429 8.0% Industry Average $76.28 6,225 Bi None 6.3 300 14,350 111 76 538 538 10.0% +17.1% -20.3% -20.3% -20.0% Based on the above data for your company, which of the following statements is false? 111 Your Company vs. Ind. Avg. +9.5% -3.6% Same +31.7% -16.7% +15.0% -45.9% Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market share. Your company had a price-based competitive advantage of 9.5%.

Expert Solution