warehouse built to handle increasing demands for its services. Although the company is unsure of how much demand there will be, it must decide now on the size (large or small) of the warehouse. Preliminary estimates are that if a small warehouse is built and demand is low, the monthly income will be $400. If demand is high, it will have to either expand the facility or lease additional space. Leasing will result in a monthly income of $300 while expanding will result in a monthly income of $700. If a large warehouse is built and demand is low, monthly income will only be $300, while if demand is high, monthly income will be $1000. Assume that the probability that the demand is high is 50% and the probability that the demand is low is 50%. Find EVPI (expected value of the perfect information). a. 50 b. 100 c. 150 d. 200 e. 300

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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A logistics provider plans to have a new warehouse built to handle increasing demands for its services. Although the company is unsure of how much demand there will be, it must decide now on the size (large or small) of the warehouse. Preliminary estimates are that if a small warehouse is built and demand is low, the monthly income will be $400. If demand is high, it will have to either expand the facility or lease additional space. Leasing will result in a monthly income of $300 while expanding will result in a monthly income of $700. If a large warehouse is built and demand is low, monthly income will only be $300, while if demand is high, monthly income will be $1000. Assume that the probability that the demand is high is 50% and the probability that the demand is low is 50%. Find EVPI (expected value of the perfect information).

a. 50

b. 100

c. 150

d. 200

e. 300

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