Question 3Developing a marketing plan at the Strategic Business Unit level requires internal and externalanalysis. These two have been described as critical to the success or failure of the plan.While the internal analysis may consist of examining the organization's own dynamics aswell as the industry, its external analysis consists of macro-environmental factors. Abusiness conducts these analyses before formulating its goals and developing its strategy.However, not all businesses understand these dynamics nor know how to effectivelyconduct their external environmental analysis. As a practitioner with good marketingknowledge, discuss the external marketing environment and its strategic role in marketingstrategy planning decisions illustrating with clear examples from the Ghanaian market.

The planning and execution of long-term goals and objectives that are in line with a company's…

Answered: Question 3 Developing a marketing plan…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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