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Select a category that you believe might be chosen for a strategic category analysis in the industries listed below. Describe the factors impacting each commodity, using a Porter Five Forces analysis (described earlier in this chapter). Justify why you believe the category is strategic to that industry, and the approach to be used in developing a category strategy. Oil (West Texas intermediate) versus gasoline (discuss differential) Metals Chemicals Plastic resins Shipping Wood products and other production materials Aeronautical equipment Machine tools Telecommunications Paper

Select a category that you believe might be chosen for a strategic category analysis in the industries listed below. Describe the factors impacting each commodity, using a Porter Five Forces analysis (described earlier in this chapter). Justify why you believe the category is strategic to that industry, and the approach to be used in developing a category strategy. Oil (West Texas intermediate) versus gasoline (discuss differential) Metals Chemicals Plastic resins Shipping Wood products and other production materials Aeronautical equipment Machine tools Telecommunications Paper

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select a category that you believe might be chosen for a strategic category analysis in

the industries listed below. Describe the factors impacting each commodity, using a

Porter Five Forces analysis (described earlier in this chapter). Justify why you believe

the category is strategic to that industry, and the approach to be used in developing a

category strategy.

  1. Oil (West Texas intermediate) versus gasoline (discuss differential)
  2. Metals
  3. Chemicals
  4. Plastic resins
  5. Shipping
  6. Wood products and other production materials
  7. Aeronautical equipment
  8. Machine tools
  9. Telecommunications
  10. Paper
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