For several years your Mexican restaurant has been very profitable, but recently the local grocery store has started offering a make-your-own taco bar and your restaurant's sales have declined. Your 5-Forces analysis concludes that: A) Industry attractiveness has declined due to increased Rivalry. B) Industry attractiveness has declined due to a greater Threat of Substitute Products C) Industry attractiveness has declined due to greater Bargaining Power of Buyers D) Industry attractiveness has declined due to the Threat of New Entrants.
For several years your Mexican restaurant has been very profitable, but recently the local grocery store has started offering a make-your-own taco bar and your restaurant's sales have declined. Your 5-Forces analysis concludes that: A) Industry attractiveness has declined due to increased Rivalry. B) Industry attractiveness has declined due to a greater Threat of Substitute Products C) Industry attractiveness has declined due to greater Bargaining Power of Buyers D) Industry attractiveness has declined due to the Threat of New Entrants.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For several years your Mexican restaurant has been very profitable, but recently the local grocery store has started offering a make-your-own taco bar and your restaurant's sales have declined. Your 5-Forces analysis concludes that:
A) Industry attractiveness has declined due to increased Rivalry.
B) Industry attractiveness has declined due to a greater Threat of Substitute Products
C) Industry attractiveness has declined due to greater Bargaining Power of Buyers
D) Industry attractiveness has declined due to the Threat of New Entrants.
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