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Management
Which is the most important for company's competitive advantage: internal consistency or market competitiveness?

Which is the most important for company's competitive advantage: internal consistency or market competitiveness?

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1DYMP
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Which is the most important for company's competitive advantage: internal consistency or market competitiveness? 

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