While there are many routes to competitive advantage, they all involve A) building a brand name image that buyers trust. B) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities. C)delivering superior value to buyers in ways rivals cannot readily match. D) getting in the best strategic group and dominating it. E) achieving lower costs than rivals and becoming the industry's sales and market share leader.
While there are many routes to competitive advantage, they all involve A) building a brand name image that buyers trust. B) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities. C)delivering superior value to buyers in ways rivals cannot readily match. D) getting in the best strategic group and dominating it. E) achieving lower costs than rivals and becoming the industry's sales and market share leader.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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While there are many routes to competitive advantage, they all involve
A) building a brand name image that buyers trust.
B) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities.
C)delivering superior value to buyers in ways rivals cannot readily match.
D) getting in the best strategic group and dominating it.
E) achieving lower costs than rivals and becoming the industry's sales and market share leader.
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